Rigaku HR Recruiting Microsite

Content Strategy    |    Japan Recruitment    |    Web Design

Approach    Gallery    Impact

Introduction

Rigaku Corporation’s HR microsite is connected to Recruit Inc. site in Japan. Development of the recruitment microsite not only targets Rigaku HQ for onboarding personnel in Japan, but sales and Rigaku companies throughout the world.

TECHNOLOGY USED Adobe Photoshop, Adobe XD, TEAMS, CMS, Drupal

Overview

Corporate Headquarters needed their 12-yr old HR recruiting microsite redesigned and updated to include 1) a sophisticated image-oriented design 2) mobile friendly design for smartphones and tablets 3) renewed content refl ective of a unifi ed corporate presence on social media.

Challenge

In order to understand Japan’s recruiting customs, the following steps were implemented in the site development process: 1) fi rst, establish an English site 2) second, create a local language / content site. Sharing templates and following these simple steps with subsidiary groups, will support a favorable outcome despite geographical language barriers.

Solution

The Japanese recruiting site was successfully designed with elements that promote an environment of “movement”, “innovation” and “advancement’ across various platforms including laptops, tablets and mobile phones.

Gallery

Luminas Creative : Project
Luminas Creative : Project

Impact

Brands can inspire positive feelings in people’s minds. As a result, employment opportunities are more attractive to candidates and higher employee retention if employees have positive feelings for the brand, products and services we offer.

Identity is the core touchpoint of brand, becoming intrinsic to a company’s culture and symbolizing the company’s core values and relevance.

Create a positive memorable experience through the use of UX / UI applications. Revolutionary companies are personalizing their sites to attract new and gifted candidates.

Related Projects

ECLIPSE CMD eNewsletter

In order to execute global marketing initiatives, an internal eNewsletter served as a tool to help problem solve and develop creative strategies for Small Business Units inside the company.

Rigaku HR Recruiting Site

Development of a recruitment microsite not only targets Rigaku HQ for onboarding personnel in Japan, but sales and Rigaku companies throughout the world.