Introduction
This Intuitive Digital Management Platform and Knowledge Base Platform will allow you access to brand assets, dynamic templates, management/ approvals for creative development and real-time metrics all within an easy, drag-and-drop interface.
TECHNOLOGY USED Adobe Acrobat, Adobe After Effects, Adobe InDesign, Adobe Illustrator, Adobe Premier, Adobe Photoshop, Adobe XD, Powered by Brandfolder
Overview
Induce emotional engagement through Rigaku Brand Experience with the use of fi ve elements of brand equity: 1) brand awareness 2) perceived brand quality 3) brand loyalty 4) brand association and 5) proprietary assets strengthen corporate appeal in new markets by ubiquitious branding.
Challenge
To establish uniform global Rigaku Brand through asset synchronisation, collateral synchronisation, CI & VI synchronisation, realtime distribution of assets, provide local editing capabilities and reduce production time and cost.
Solution
Establish and use digital transformation by fi rst researching and organizing materials, educate users and sychronise materials then go fully digital throughout the corporation.
